In performance marketing, everyone talks about scaling, creatives, and optimization , but very few talk about the hours that disappear…
At its simplest, a marketing campaign tracking spreadsheet is a centralized document—typically built in Excel or Google Sheets—that consolidates all…
You’ve likely come across the term pixel tracking, but what does it really involve? At its simplest, it’s a tiny,…
In today’s digital world, marketers face a growing challenge: making sense of the customer journey across countless channels. Think of…